Mathias Kossmann

I am a Digital Allrounder with over 19 years of experience in conception, realization and leading of succesful digital communication- and business-transformation-projects.

I have worked in various strategic and functional positions on agency-, company- and start-up-side. Brands like Mercedes-Benz, Toyota, Deutsche Telekom, Bosch Professional, Rockwool, Deutsches Zentrum für Luft- und Raumfahrt (DLR), apetito, Aldi Süd and PSA Groupé belong to the list of clients I have worked for so far.

At anyMOTION I am responsible for the strategic and project related client consultancy as well as for the Business Development and Account Management department.

Skills

Teamworking

90%

Analytical Thinking

90%

Planning & strategic thinking

90%

Communication

90%

Project Management

85%

Account Direction

85%

eCommerce

80%

Business Intelligence

80%

Web Technology

80%

Digital Marketing

80%

Mobile Marketing

80%

Awards

  • Comprix/Shortlist 2017
  • UX Design Awards 2017
  • Best of Branded Content Marketing 2015
  • Best of Mobile 2013
  • DMMA Online Star 2013
  • DMMA Online Star/Shortlist 2010
  • FWA Site of the day 2010
  • OTTOCAR 2007

Resume

over 19 Years of Experience

Experience

since 04/2014

anyMOTION Neue Medien GmbH

Business Development Director/Account Supervisor

12/2013 – 03/2014

Bauer Media Group KG

Senior International Digital Consultant

  • Management consultant for international online marketing strategies and concepts
  • Conception of digital marketing measures for the digital objects of Bauer publishing identifying alternative revenue streams
  • Conception and execution of object specific digital marketing strategies
  • Lead of relaunch and conception of website of French Women magazine Maxi (www.maxi-mag.fr)
  • Lead of conception of a food experience platform for Bauer Group Australia (recipes-plus.com/)
11/2012 – 11/2013

Omniga GmbH&Co.KG

Director Product Management eCommerce

  • Division Director Product Development eCommerce and digital platforms
  • Functional installation of Product Management Department
  • Conception and Development of an eCommerce platform for natural cosmetics (www.najoba.de) and implementation of successful market entry (market positioning/branding, performance marketing strategy and corresponding measures)
  • Conception and realisation of functional, visual and content related relaunch of online video recorder platform (www.save.tv)
04/2011 – 10/2012

mVISE AG (former conVISUAL AG)

Director Business Development

  • Division Director Key-Account Manangement / Business Development
  • Planning, budgeting, delivery and commercial responsibility for Mobile Marketing projects and accounts
  • Successful acquisition and management of new Key-Accounts in the area of mobile websites, apps and mobile advertising (e.g. Bosch Professional, Telekom, Targobank, Hermes)
  • Speaker for events and client presentations
  • Successful change management of division Digital / Mobile Marketing
  • Speaker for events and client presentations
12/2007 – 03/2011

Saatchi&Saatchi

Account Director

  • Account unit Director of Toyota online account team (both Germany and Europe)
  • Planning, delivery and commercial responsibility for online and multichannel projects
  • Implementation of pan-European digital marketing campaigns
  • Creation and development of innovative, complex Microsites (e.g. Auris Hybrid “Die sauberste Probefahrt der Welt”)
  • Initial launch of mobile channel and Social Media representations (Facebook, YouTube) for Toyota Germany
  • Management of cooperation with Saatchi&Saatchi U.K. for Toyota Germany/Europe
  • Acquisition of prospects and projects / business development
  • Speaker for events and client presentations
04/2003 – 11/2007

clicktivities ag

Senior Consultant Business Development

  • Acquisition of customers and projects / business development
  • Conception of sales and marketing strategies
  • Conception and presentation of initial drafts for online projects and holistic marketing campaigns
  • Speaker for events and client presentations
  • Successful acquisition of prospects and projects (e.g. Deutsche Telekom, Die Zeit, Lanxess)
01/2000 – 03/2003

clicktivities ag

Software Engineer and IT Consultant

  • Programming of websites and web based applications (e.g. BI platform „comin“ for Mercedes Benz)
  • Programming languages: HTML, Javascript/AJAX, CSS, PHP, Cold Fusion, Java, SQL
  • UML, technical conception
  • Technical project lead
  • Technical account executive

Portfolio

My Works
Pfalzwerke Digital Service Platform

Pfalzwerke Digital Service Platform

Digital CRM, Strategy, Website
Peugeot Rent Car Rental Platform

Peugeot Rent Car Rental Platform

Digital CRM, eCommerce, Website
Peugeot/Citroén B2B and B2C E-Shops

Peugeot/Citroén B2B and B2C E-Shops

eCommerce, Website
Galderma (Nestle Groupé) Social Media, App and Newsletter Marketing

Galderma (Nestle Groupé) Social Media, App and Newsletter Marketing

Digital CRM, Digital Marketing, Mobile, Strategy
Vortrag Herausforderungen der digitalen Transformation

Vortrag Herausforderungen der digitalen Transformation

Digital Marketing, eCommerce, Strategy
TV-Interview zum Thema „Digitale Transformation“

TV-Interview zum Thema „Digitale Transformation“

Digital Marketing, Strategy
Weber Grill – Grill Academy Booking E-Shop

Weber Grill – Grill Academy Booking E-Shop

Digital CRM, Digital Marketing, eCommerce, Website
Bosch Professional Toolbox App

Bosch Professional Toolbox App

Digital CRM, Digital Marketing, Mobile, Strategy

Contact

Get in Touch

Contact me!