Challenge:
Creative, strategic and technical relaunch of website of French women magazine Maxi.

Measures:
Development of a repositioning and alternative marketing strategy for the website identifying alternative revenue streams and providing more attractive and affecting contents.
Conception of the new website layout and content structure. Supervising and steering of creative agency being in charge of website layout creation.
Supervising and steering of technical supplier being in charge of the implementation of Drupal Content Management system.

Results:
Increasing numbers of page visitors which results into a higher reach in the relevant target groups.
Increasing engagement level on Facebook Fanpage.