Challenge:
Realization of an online shopping platform for natural cosmetics for the eBusiness company Omniga.
The challenge is to build the complete architecture from backend to user interface and to establish the logistic processes.
Furthermore a marketing strategy which corresponds to the business conditions (niche position in the market) has to be developed. Based upon this conditions marketing measures have to be concepted and executed.

Measures:
Technical development of an eCommerce platform based on Shopware eCommerce software.

Development and creation of a Brand- and Product strategy.
Development and creation of a Corporate Identity.

Conception and creation of a market entry strategy and according (performance) marketing measures.
Definition and monitoring of relevant KPIs (Web Analytics, Buying behavior, Segment- and Product performance) being used as a decision base for permanent optimization processes of marketing and communication measures.

Conception, introduction and operational maintenance of CRM-, Social Media and marketing channels (Newsletter/Standalone, Facebook Fanpage, Affiliate Marketing, Product Data Marketing, SEO/SEA, Targeting/Retargeting)

Results:
Successful market entry with a constant increase of Brand and Product(s) visibility in the digital channels.
High conversion rate(s).
High average shopping cart value.
Increasing amount of returning and loyal customers.