Challenge:
Product introduction of the new family car Verso S by a creative and attention driving digital campaign which is capable to be rolled out throughout Europe communication wise and technically.

Measures:
Conception, Creation and production of a multi language microsite which draws its essential attraction from a product presentation made of a complex 3D transition. Use scenarios and surroundings which perfectly match to the car’s attributes are evolving from the car itself by a complex animation.

Results:
High user involvement rate caused by the attractive way of presenting the car’s features.
High amount of test drive registrations.
Campaign was adapted by 8 European countries, amongst them the key markets for Toyota Europe.