Experience

since 11/2024

Thalia GmbH

Senior Manager & Teamlead

• Responsibility for disciplinary leadership and personal development of software developers in agile, cross-functional teams for e-commerce solutions
• Scout and initiator for the use of technological innovations
• Cooperation with product management to continuously raise the digital and omnichannel customer experience to a new level
• Development of company processes and structures with agile methods, derived from the Thalia vision
• Continuous improvement of work processes in the teams and across team boundaries based on relevant key figures in product development
• Responsibility for profitability

01/2023 – 10/2024

SQLI Group

Business Unit Manager E-Commerce & Engagement

• Manager/Director of the multidisciplinary E-Commerce unit (Development, Consulting, Project- and Account-Management)
• Planning, budgeting, delivery and commercial responsibility for all practice projects and new business and new business measures
• Financial responsibility for the complete practice from staff to accounts
• New Business and Business Development
• Developing practice competences: view across projects in order to create synergies
• Strategical development and positioning of practice services and software portfolio
• Key Account Management (i.e. Grohe, Miele, Schukat Electronic, Westfalen AG, Claas)
• Responsible for management of strategic and operational Marketing and Customer Relationship activities
• Speaker for events and client presentations
• Blog writer
  How to help your E-Commerce business survive the cost-of-living-crisis

09/2020-12/2022

SQLI Group

Head of Practice E-Commerce & Engagement

• Head of the multidisciplinary E-Commerce practice (Development, Consulting, Project- and Account-Management)
• Planning, budgeting, delivery and commercial responsibility for all practice projects and new business and new business measures
• Financial responsibility for the complete practice from staff to accounts
• New Business and Business Development
• Developing practice competences: view across projects in order to create synergies
• Strategical development and positioning of practice services and software portfolio
• Key Account Management (i.e. Grohe, Miele, Schukat Electronic, Mapal)
• Responsible for management of strategic and operational Marketing and Customer Relationship activities
• Speaker for events and client presentations
• Blog writer

06/2019 – 08/2020

Vision 11 GmbH

Lead Business Development & Delivery

• Establishment of the new office branches in Cologne and Berlin
• Head of Cologne office
• Planning, budgeting, delivery and commercial responsibility for CRM- and digital projects, new business and new business measures
• Acquisition of start clients for the new offices (i.e. KFW/DEG Deutsche Investitions- und Entwicklungsgesellschaft, TÜV Nord, CEWE, Rheinische Post)
• Strategic client consultancy
• Process and technology consultancy
• Operational and strategic project management
• Speaker for events and client presentations
• Client workshop moderator
• Blog writer
  Kommentar schwache vs. starke KI
  Artikel zu KI im Marketing
  Artikel zur Methodik des Customer Journey Mapping
• Responsible for management of strategic and operational Marketing and Customer Relationship activities

04/2014 – 05/2019

anyMOTION Neue Medien GmbH

Business Development Director/Account Supervisor

• Account unit Director for the key accounts of the agency
  (e.g. PSA/Peugeot Mobility, Weber-Stephen Grills Central Europe, Weight Watchers, RCI Banque Financial Services/Nissan-Bank/Infiniti-Bank/Dacia-Bank, Galderma/Nestle Group, Wirecard AG)
• Planning, budgeting, delivery and commercial responsibility for online projects and new business and new business measures
• Conceptional, creative and technical development/maintenance of B2C Mobility-Rent Portals for PSA Peugeot Citroen Group France
  (http://peugeotrent.fr)
  (http://dsrent.fr)
  (https://fr-rentandsmile.citroen.com)
• Conceptional, creative and technical development/maintenance of B2C websites and platforms for RCI Banque S.A.
  (http://www.rcibanque.de)
• Content and technical maintenance/enhancement of corporate websites of Weber-Stephen Central Europe (www.weber.com)
• Technical development, content and functional maintenance of eCommerce reservation platforms of Weber-Stephen Grill Academies for DACH region
• Acquisition of prospects and projects / new business and business development
• Successful client acquistion, extract as follows:
  • European Peugeot/Citroën/DS Rent platforms and apps (http://peugeotrent.fr)
  • PSA Retail Social Media strategy and management
  • Job-AG website relaunch and digital transformation strategy (www.job-ag.com)
  • Galderma Sales app
  • Promodoro fashion E-Commerce strategy
  • AIXTRON International website relaunch (https://www.aixtron.com/)
  • Wirecard Virtual Reality E-Shopping Case
  • Apetito Catering app for schools
  • Martin Luther Universität Halle-Wittenberg website relaunch and development of an editorial system
  • Pfalzwerke (Innogy Group) development of a digital B2C and B2B services platform (https://www.pfalzwerke.de)
  • Aldi Süd Relaunch & Feature Enhancement E-Shop (https://aldi-liefert.de/)
• Responsible for management of strategic and operational Marketing and Customer Relationship activities
• Development of Product and Sales strategy for anyMOTION owned products „anySALES-APP“ and „anyMASTERREPORT“
• Speaker for events and client presentations
• Client workshop moderator
• Guest lecturer at Fontys International University Venlo
  (https://anymotion.blog/der-schluessel-zum-erfolgreichen-content-marketing)
  (https://anymotion.blog/anymotion-im-hoersaal-social-media-richtig-nutzen)

12/2013 – 03/2014

Bauer Media Group KG

Senior International Digital Consultant

• Management consultant for international online marketing strategies and concepts
• Conception of digital marketing measures for the digital objects of Bauer publishing identifying alternative revenue streams
• Conception and execution of object specific digital marketing strategies
• Lead of relaunch and conception of website of French Women magazine Maxi (www.maxi-mag.fr)
• Lead of conception of a food experience platform for Bauer Group Australia (recipes-plus.com/)

11/2012 – 11/2013

Omniga GmbH&Co.KG

Director Product Management eCommerce

• Division Director Product Development eCommerce and digital platforms
• Functional installation of Product Management Department
• Conception and Development of an eCommerce platform for natural cosmetics  and implementation of successful market entry (market positioning/branding, performance marketing strategy and corresponding measures)
• Conception and realisation of functional, visual and content related relaunch of online video recorder platform (www.save.tv)

04/2011 – 10/2012

mVISE AG (former conVISUAL AG)

Director Business Development

• Division Director Key-Account Manangement / Business Development
• Planning, budgeting, delivery and commercial responsibility for Mobile Marketing projects and accounts
• Successful acquisition and management of new Key-Accounts in the area of mobile websites, apps and mobile advertising (e.g. Bosch Professional, Telekom, Targobank, Hermes)
• Speaker for events and client presentations
• Successful change management of division Digital / Mobile Marketing
• Speaker for events and client presentations

12/2007 – 03/2011

Saatchi&Saatchi

Account Director

• Account unit Director of Toyota online account team (both Germany and Europe)
• Planning, delivery and commercial responsibility for online and multichannel projects
• Implementation of pan-European digital marketing campaigns
• Creation and development of innovative, complex Microsites (e.g. Auris Hybrid “Die sauberste Probefahrt der Welt”)
• Initial launch of mobile channel and Social Media representations (Facebook, YouTube) for Toyota Germany
• Management of cooperation with Saatchi&Saatchi U.K. for Toyota Germany/Europe
• Acquisition of prospects and projects / business development
• Speaker for events and client presentations

04/2003 – 11/2007

clicktivities ag

Senior Consultant Business Development

• Acquisition of customers and projects / business development
• Conception of sales and marketing strategies
• Conception and presentation of initial drafts for online projects and holistic marketing campaigns
• Speaker for events and client presentations
• Successful acquisition of prospects and projects (e.g. Deutsche Telekom, Die Zeit, Lanxess)

01/2000 – 03/2003

clicktivities ag

Software Engineer and IT Consultant

• Programming of websites and web based applications (e.g. BI platform „comin“ for Mercedes Benz)
• Programming languages: HTML, Javascript/AJAX, CSS, PHP, Cold Fusion, Java, SQL
• UML, technical conception
• Technical project lead
• Technical account executive