CV homepage of Mathias Kossmann

Don't be afraid to fail, be afraid not to try !

Experience

Business Development Director, anyMOTION Neue Medien GmbH

since 04/2014

  • Account unit Director for the key accounts of the agency (e.g. PSA/Peugeot Mobility, Weber-Stephen Grills Central Europe, Weight Watchers, RCI Banque Financial Services/Nissan-Bank/Infiniti-Bank/Dacia-Bank, Galderma/Nestle Group)
  • Planning, budgeting, delivery and commercial responsibility for online projects (about 2.0 Mio Euro annual turnover) and new business measures
  • Acquisition of prospects and projects / new business and business development
  • Successful client acquistion (i.e. European Peugeot/Citroën/DS Rent platform and apps, PSA Retail Social Media strategy and management, Job-AG website relaunch and digital transformation strategy, Galderma Sales app, Promodoro fashion E-Commerce strategy, AIXTRON International website relaunch)
  • Responsible for management of strategic and operational Marketing and Customer Relationship activities
  • Development of Product and Sales strategy for anyMOTION owned products "anySALES-APP" and "anyMASTERREPORT"
    (http://sales.anymotion.de
    http://www.masterreport.de)
  • Speaker for events and client presentations
  • Conceptional, creative and technical development/maintenance of Mobility-Rent Portal of Peugeot Rent and related mobile apps on behalf of PSA Peugeot Citroen Group France
    (https://fr-peugeotrent.peugeot.com,
    https://itunes.apple.com/fr/app/id1067355637,
    https://play.google.com/store/apps/details?id=com.peugeot.mobility)
  • Content and technical maintenance/enhancement of corporate websites of Weber-Stephen Central Europe (www.weber.com)
  • Technical development, content and functional maintenance of eCommerce reservation platforms of Weber-Stephen Grill Academies for DACH region (www.grillacademy.com)

Senior International Digital Consultant, Bauer Media Group KG

12/2013 - 03/2014

  • Management consultant for international online marketing strategies and concepts
  • Conception of digital marketing measures for the digital objects of Bauer publishing identifying alternative revenue streams
  • Conception and execution of object specific digital marketing strategies
  • Relaunch conception of website of French Women magazine Maxi (www.maxi-mag.fr)

Director Product Management eCommerce, Omniga GmbH&Co.KG

11/2012 - 11/2013

  • Division Director Product Development eCommerce and digital platforms
  • Functional installation of Product Management Department
  • Conception and Development of an eCommerce platform for natural cosmetics (www.najoba.de) and implementation of successful market entry (market positioning/branding, performance marketing strategy and corresponding measures)
  • Conception and realisation of functional, visual and content related relaunch of online video recorder platform (www.save.tv)

Director Business Development, mVISE AG (former conVISUAL AG)

04/2011 - 10/2012

  • Division Director Key-Account Manangement / Business Development
  • Planning, budgeting, delivery and commercial responsibility for Mobile Marketing projects and accounts (about 2.1 Mio Euro annual turnover)
  • Successful acquisition and management of new Key-Accounts in the area of mobile websites, apps and mobile advertising (e.g. Bosch Professional, Telekom, Targobank, Hermes)
  • Speaker for events and client presentations
  • Successful change management of division Digital / Mobile Marketing

Account Director, Saatchi&Saatchi

12/2007 - 03/2011

  • Account unit Director of Toyota online account team (both Germany and Europe)
  • Planning, delivery and commercial responsibility for online and multichannel projects, (about 1.4 Mio Euro annual turnover)
  • Acquisition of prospects and projects / business development
  • Speaker for events and client presentations
  • Implementation of pan-European digital marketing campaigns
  • Creation and development of innovative, complex Microsites (e.g. Auris Hybrid “Die sauberste Probefahrt der Welt”)
  • Initial launch of mobile channel and Social Media representations (Facebook, YouTube) for Toyota Germany
  • Management of cooperation with Saatchi&Saatchi U.K. for Toyota Germany/Europe

Senior Consultant Business Development, clicktivities ag

04/2003 - 11/2007

  • Acquisition of customers and projects / business development
  • Conception of sales and marketing strategies
  • Conception and presentation of initial drafts for online projects and holistic marketing campaigns
  • Speaker for events and client presentations
  • Successful acquisition of prospects and projects (e.g. Deutsche Telekom, Die Zeit, Lanxess)

Software Engineer and IT Consultant, clicktivities ag

01/2000 - 03/2003

  • Programming of websites and web based applications (e.g. BI platform "comin" for Mercedes Benz)
  • Programming languages: HTML, Javascript/AJAX, CSS, PHP, Cold Fusion, Java, SQL
  • UML, technical conception
  • Technical project lead
  • Technical account executive

Awards

  • UX Design Award, Shortlist 2017 (Galderma Rosacea App)
  • COMPRIX, Shortlist 2017 (Galderma Rosacea App)
  • Best of Branded Content Marketing 2015 (Weber Frühlingsstart)
  • DMMA OnlineStar, Bronze 2013 (Bosch Professional Toolbox App)
  • Best of Mobile, Brand Communication 2013 (Bosch Professional Toolbox App)
  • DMMA OnlineStar, Shortlist 2010 (Toyota Auris Hybrid – die sauberste Probefahrt der Welt)
  • FWA, Site of the day 2010 (Toyota Auris Hybrid – die sauberste Probefahrt der Welt)
  • OTTOCAR 2007 (Mercedes Benz Nutzfahrzeuge IAA Webspecial)
Skills
Teamworking
Analytical thinking
Planning & strategic thinking
Communication (written & verbal)
Project Management
Consulting
eCommerce
Web Analytics
Web Technology
Mobile Marketing
Digital Marketing

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