since 01/2023
SQLI Group
Business Unit Manager E-Commerce & Engagement
- Manager/Director of the multidisciplinary E-Commerce unit (Development, Consulting, Project- and Account-Management)
- Planning, budgeting, delivery and commercial responsibility for all practice projects and new business and new business measures
- Financial responsibility for the complete practice from staff to accounts
- New Business and Business Development
- Developing practice competences: view across projects in order to create synergies
- Strategical development and positioning of practice services and software portfolio
- Key Account Management (i.e. Grohe, Miele, Schukat Electronic, Westfalen AG, Claas)
- Responsible for management of strategic and operational Marketing and Customer Relationship activities
- Speaker for events and client presentations
- Blog writer
How to help your E-Commerce business survive the cost-of-living-crisis
09/2020-12/2022
SQLI Group
Head of Practice E-Commerce & Engagement
- Head of the multidisciplinary E-Commerce practice (Development, Consulting, Project- and Account-Management)
- Planning, budgeting, delivery and commercial responsibility for all practice projects and new business and new business measures
- Financial responsibility for the complete practice from staff to accounts
- New Business and Business Development
- Developing practice competences: view across projects in order to create synergies
- Strategical development and positioning of practice services and software portfolio
- Key Account Management (i.e. Grohe, Miele, Schukat Electronic, Mapal)
- Responsible for management of strategic and operational Marketing and Customer Relationship activities
- Speaker for events and client presentations
- Blog writer
Corona as driver of Omni-Channel Commerce
06/2019 - 08/2020
Vision 11 GmbH
Lead Business Development & Delivery
- Establishment of the new office branches in Cologne and Berlin
- Head of Cologne office
- Planning, budgeting, delivery and commercial responsibility for CRM- and digital projects, new business and new business measures
- Acquisition of start clients for the new offices (i.e. KFW/DEG Deutsche Investitions- und Entwicklungsgesellschaft, TÜV Nord, CEWE, Rheinische Post)
- Strategic client consultancy
- Process and technology consultancy
- Operational and strategic project management
- Speaker for events and client presentations
- Client workshop moderator
- Blog writer
Kommentar schwache vs. starke KI
Artikel zu KI im Marketing
Artikel zur Methodik des Customer Journey Mapping
- Responsible for management of strategic and operational Marketing and Customer Relationship activities
04/2014 - 05/2019
anyMOTION Neue Medien GmbH
Business Development Director/Account Supervisor
- Account unit Director for the key accounts of the agency
(e.g. PSA/Peugeot Mobility, Weber-Stephen Grills Central Europe, Weight Watchers, RCI Banque Financial Services/Nissan-Bank/Infiniti-Bank/Dacia-Bank, Galderma/Nestle Group, Wirecard AG)
- Planning, budgeting, delivery and commercial responsibility for online projects and new business and new business measures
- Conceptional, creative and technical development/maintenance of B2C Mobility-Rent Portals for PSA Peugeot Citroen Group France
(http://peugeotrent.fr)
(http://dsrent.fr)
(https://fr-rentandsmile.citroen.com)
- Conceptional, creative and technical development/maintenance of B2C websites and platforms for RCI Banque S.A.
(http://www.rcibanque.de)
(http://www.renault-bank.de)
(http://www.nissan-bank.de)
(http://infiniti-financial-services.de)
(http://www.rci-versicherungs-service.de)
- Content and technical maintenance/enhancement of corporate websites of Weber-Stephen Central Europe (www.weber.com)
- Technical development, content and functional maintenance of eCommerce reservation platforms of Weber-Stephen Grill Academies for DACH region
- Acquisition of prospects and projects / new business and business development
- Successful client acquistion, extract as follows:
- European Peugeot/Citroën/DS Rent platforms and apps (http://peugeotrent.fr)
- PSA Retail Social Media strategy and management
- Job-AG website relaunch and digital transformation strategy (www.job-ag.com)
- Galderma Sales app
- Promodoro fashion E-Commerce strategy
- AIXTRON International website relaunch (https://www.aixtron.com/)
- Wirecard Virtual Reality E-Shopping Case
- Apetito Catering app for schools
- Martin Luther Universität Halle-Wittenberg website relaunch and development of an editorial system
- Pfalzwerke (Innogy Group) development of a digital B2C and B2B services platform (https://www.pfalzwerke.de)
- Aldi Süd Relaunch & Feature Enhancement E-Shop (https://aldi-liefert.de/)
- Responsible for management of strategic and operational Marketing and Customer Relationship activities
- Development of Product and Sales strategy for anyMOTION owned products "anySALES-APP" and "anyMASTERREPORT"
- Speaker for events and client presentations
- Client workshop moderator
- Guest lecturer at Fontys International University Venlo
(https://anymotion.blog/der-schluessel-zum-erfolgreichen-content-marketing)
(https://anymotion.blog/anymotion-im-hoersaal-social-media-richtig-nutzen)
(Article in rp-online)
12/2013 - 03/2014
Bauer Media Group KG
Senior International Digital Consultant
- Management consultant for international online marketing strategies and concepts
- Conception of digital marketing measures for the digital objects of Bauer publishing identifying alternative revenue streams
- Conception and execution of object specific digital marketing strategies
- Lead of relaunch and conception of website of French Women magazine Maxi (www.maxi-mag.fr)
- Lead of conception of a food experience platform for Bauer Group Australia (recipes-plus.com/)
11/2012 - 11/2013
Omniga GmbH&Co.KG
Director Product Management eCommerce
- Division Director Product Development eCommerce and digital platforms
- Functional installation of Product Management Department
- Conception and Development of an eCommerce platform for natural cosmetics (www.najoba.de) and implementation of successful market entry (market positioning/branding, performance marketing strategy and corresponding measures)
- Conception and realisation of functional, visual and content related relaunch of online video recorder platform (www.save.tv)
04/2011 - 10/2012
mVISE AG (former conVISUAL AG)
Director Business Development
- Division Director Key-Account Manangement / Business Development
- Planning, budgeting, delivery and commercial responsibility for Mobile Marketing projects and accounts
- Successful acquisition and management of new Key-Accounts in the area of mobile websites, apps and mobile advertising (e.g. Bosch Professional, Telekom, Targobank, Hermes)
- Speaker for events and client presentations
- Successful change management of division Digital / Mobile Marketing
- Speaker for events and client presentations
12/2007 - 03/2011
Saatchi&Saatchi
Account Director
- Account unit Director of Toyota online account team (both Germany and Europe)
- Planning, delivery and commercial responsibility for online and multichannel projects
- Implementation of pan-European digital marketing campaigns
- Creation and development of innovative, complex Microsites (e.g. Auris Hybrid “Die sauberste Probefahrt der Welt”)
- Initial launch of mobile channel and Social Media representations (Facebook, YouTube) for Toyota Germany
- Management of cooperation with Saatchi&Saatchi U.K. for Toyota Germany/Europe
- Acquisition of prospects and projects / business development
- Speaker for events and client presentations
04/2003 - 11/2007
clicktivities ag
Senior Consultant Business Development
- Acquisition of customers and projects / business development
- Conception of sales and marketing strategies
- Conception and presentation of initial drafts for online projects and holistic marketing campaigns
- Speaker for events and client presentations
- Successful acquisition of prospects and projects (e.g. Deutsche Telekom, Die Zeit, Lanxess)
01/2000 - 03/2003
clicktivities ag
Software Engineer and IT Consultant
- Programming of websites and web based applications (e.g. BI platform "comin" for Mercedes Benz)
- Programming languages: HTML, Javascript/AJAX, CSS, PHP, Cold Fusion, Java, SQL
- UML, technical conception
- Technical project lead
- Technical account executive
